Goodfight is a Los Angeles based fashion label, creative studio and retailer. Founded in 2017 by four friends who met as shop kids, the brand draws inspiration from the group’s mixed influences and multicultural background. Julia co-founded the brand, shaping the creative direction and brand strategy. Goodfight focuses on local manufacturing and specialty fabrication, infusing classic silhouettes with playful modern tailoring. The brand launched globally with retailers Dover Street Market and Ssense, and then opened shop in 2023 to debut in-house suiting alongside a curation of heritage brands. Goodfight has been covered by Vogue, GQ, WSJ, LA Times and Maeken.